Area 4 - Residential
Sherry Revord Bio
Sherry Revord comes to the non-profit service sector from the executive ranks of advertising, marketing and entertainment. Her award-winning TV production credits include: development executive on the much loved, live action children’s series “Wishbone” for PBS; executive producer of the PBS film documentary “Reflections on Vatican II”; producer and director of national commercials for Doritos, McDonald’s and Weber Grills; and the innovative creator and director of music videos for pop/rock icons REO Speedwagon, one-hit wonders Modern English, and funkster George Clinton. From the late 90’s, her focus was on developing original programming that harnessed the high voltage communication clout of television, for the group empowerment and personal edification of specific target audiences.
Then in 2005, something wonderful happened. She took a severe left turn into what she refers to as her legacy career, working for Valley Interfaith Council as a Nutrition Coordinator managing on-site and homebound programs, then as Community Outreach Coordinator promoting a wide range of senior programs, and finally as Executive Director of the Sherman Oaks/East Valley Adult Center, a multipurpose senior center under contract with the Los Angeles Department of Aging. Now her proudest accomplishments are having encouraged 100-year old Max to join the daily diners more often, delivered Christmas presents and holiday hugs to dozens of frail homebound, and connected hundreds of seniors to the essential supports they needed to stay independent and age in place with dignity. Revord says “I discovered that the rewards of the heart earned from being of service are far more precious than the ego boosts and high salaries of my previous pursuits.” Currently, she is continuing her efforts to protect and strengthen the elder safety net as Social Action Coordinator for the Los Angeles Aging Advocacy Coalition.